Thus, the difference between an average beer and world-class beer is merely a few tenths of a decimal. The difference in Untappd ratings between breweries in negligible. Even if they did check, would that rating give any insight into the potential quality of their visit? The answer is no. In a world where ratings are prevalent and data constantly discussed, what really matters? Do you rate an Uber driver within the first two minutes of your drive? Do you complete an Airbnb review before the stay is over? Does this data impact your future decisions and purchases? Will you choose not to visit a brewery because their Untappd rating is 0.1 below your unwritten cutoff?Īn online poll via Facebook consisting of 1,600 respondents found that 80 percent of craft beer drinkers do not check a brewery’s Untappd rating prior to visiting. Have you re-thought your own marketing plan lately?
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